The church becomes a magnet for hypocrisy when it teaches that God lives in heaven and Satan in hell. Who wouldn’t at least pretend to love goodness if that were the ticket to eternal reward? Who wouldn’t at least pretend to hate evil if they knew that it would eventually be caught and punished with eternal torture?
A religion about salvation from hell will always be motivated by fear. A religion that focuses on heaven will always be motivated by greed. Both forms of religion lead not to a life of love, but only to an enlarged and calculating selfishness.
A religion motivated by love will be willing to pay any cost for the privilege of loving. True lovers of God would be those willing to go to hell if they knew that’s where God lived. A true lover would prefer an eternity of punishment if the alternative were loveless treasure.
I do not know about the afterlife, but in this world serving evil is much more likely to lead to mansions on streets of gold. Serving good is much more likely to put you through hell. But the true lover does not bat an eye at such choices. The true lover chooses to the punishments for loving over the rewards for cruelty every time.